Maruti Suzuki Ertiga first drive

Out of the 15 million cars sold in India, Maruti Suzuki sells 10 million of them. That’s the level of market share this manufacturer has in the Indian market. But in the MUV segment, Maruti dosen’t have a strong vehicle. And this segment accounts for 14 per cent of the industry. More and more customers are looking to upgrade from a premium hatchback and this is the space which Maruti want the Ertiga to conquer. So will the Ertiga be able to establish itself?   

STYLING

The Ertiga has contemporary looks which will appeal to a vast demographic. Maruti’s objective, which is to cater to maximum percentage of the population, will be achieved with this design. The vehicle was exhibited at the Expo and even then it had impressed with its clean look. The swept back headlamps, inspired from the Swift, the bonnet and grille taken from the Ritz, give it a car-like look and not a big MUV feel, which is exactly what Maruti want to project. From the side the pronounced wheel arch up front is the only indicator of this being a ‘big’ vehicle. From the rear, again the small cluster of the tail lamps (much smaller than either that of the Innova’s or the Xylo’s) adds to the whole car-like feel. It has a clean, uncluttered look with the rear spoiler adding a bit of sportiness.   

Source:http://overdrive.in/details/1201/Maruti-Suzuki-Ertiga-first-drive