Goa: With the fast growing ‘utility’ car market in India, Maruti is all set to enter this ambitious segment. Maruti Suzuki is going to launch its first utility model ‘Ertiga’ next month. Company has decided to launch it as India’s first ‘Life’ utility vehicle (LUV).
Ertiga will be launched in six petrol and diesel variants. Recently developed 1.4 litre K-series engine has been fitted into the petrol variant whereas already tested 1.3 litre DDiS super turbo engine has been used in diesel variant. Company has promised a mileage of 16 kmpl in petrol variant whereas a mileage of 20.77 kmpl is promised in the diesel variant.
Maruti Suzuki’s Managing Executive Officer Mayank Parik says that just on the lines of Swift which succeeded in creating new segment, Ertiga will be successful in making another segment in the market. This is targeted at the customers who want to buy a bigger car but are not in a position to buy a Sports Utility Vehicle (SUV). Ertiga will suit to customers who are frequent with a family holiday to nearby places.
Despite being one of the leading car manufacturers in the country, Maruti has yet not become successful in making its presence in utility vehicle segment which is registering a lucrative two times growth as compared to other segments. According to experts, in a decade or two utility vehicles will be among most sold personal vehicles in the country. This is the reason Maruti is trying their best to enter the segment.
Parik says that in the current FY there is a chance of only 4 percent growth in sales of Maruti Suzuki whereas, in the last two years it was 20 and 35 percent respectively. Despite all this, by 2020 India is expected to emerge as world’s third best car market. Maruti is preparing to keep pace with the growing demands of the consumers
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